Barcode, then shelf label. No form in the aisle.
Scan. Track. Go.
Know the price before you pay.
Point your iPhone at the barcode, then the shelf label. Strago adds it to your cart and tells you how today's price compares with what you usually pay.
In testing on iPhone · Android next
The camera
Always ready. No shutter button.
The camera stays open for your whole trip. Hold up a product and move on to the next one.
The reading
Barcode first. Then the shelf label.
Strago reads the price on the label: regular, sale and multi-buy, in English or French.
The verdict
Compared with what you usually pay.
Every price you scan is remembered, so Strago can tell you when today's price is a good one.
The Dynamic Island
Your total stays in view.
Switch to another app and your running total follows you. Tap it to get back to scanning.
All of it, in one glance.
Scan. Track. Go.
Scan.Barcode, then shelf label. No typing, no form.
Track.Today's price against what you usually pay. Your total against your budget.
Go.Decide on the spot, and move on to the next item.
Get the highlights.
Know a good price when you see one.
The store you're in, suggested for you.
Your running total, in the Dynamic Island.
Your list, checked off in the aisle.
Picking up two things? You don't need an app. Filling a cart for the week, with a budget in mind? That's where Strago earns its place.
Why Strago
Built for shoppers.
Not for stores.
Prices keep moving, and it's hard to know what's fair. Strago puts the facts in your hand before you pay: the price on the shelf, what you usually pay, and what's left in your budget. Canadian or American, you get the same power. Check the price, decide, and go.
Label reading
Reads real shelf labels.
Regular price
$5.49, with its unit price.
Added straight to your cart, with $0.27 per 100 ml kept for comparing sizes.
Sale
$3.99, down from $4.99.
Both prices are kept with the item, so you can see the sale in your cart.
Multi-buy
2 for $7.00.
A deal that needs you to buy more. Strago asks you to confirm, and counts the regular $3.99 in your total, so your budget is never underestimated.
Member price · in French
11,99 $, members only.
English or French, comma or point. A member price is confirmed first, and your total uses the regular 14,99 $.
Built for the weekly shop
No typing in the aisle.
Strago keeps the camera open for the whole trip. Scan the barcode, then the shelf label, and the item is in your cart with its price, sale and multi-buy details included. If a label is hard to read, Strago asks instead of guessing. And if an item wasn't the right one, it's one tap to undo.
2scans per item: the barcode, then the label
0forms to fill in the aisle
1tap to undo a mistake
2currencies, never compared with each other
Budget
Your total, as you shop.
$0.00of a $60.00 budget
0items
$60.00remaining
Set a budget when you start the trip. Every scan updates the total and what's left, in Canadian or U.S. dollars.
Tour
Everything, right
where you shop.
One trip
Start to finish.
Price verdict
Good price?
You'll know.
Platforms
iPhone first.
Android next.
Strago is being tested on iPhone today. An Android version is on the way, with the same scanner, price memory and grocery list.
Milk 2% · 2 L$5.49$0.27 / 100 ml
Barcode
$5.49 · regular
TOTALCAD $48.72
REMAININGCAD $101.28
ITEMS14
Privacy
Prices are shared.
You aren't.
Your Strago account is what lets shoppers compare stores. Other shoppers see what a product cost, where and when, never who scanned it. Here's everything that leaves your phone, and why.
0names on prices
0ads
0trackers
Shelf pricesShared about 10 minutes after the scan, with the store's name and location. An undone scan is never shared.
BarcodesLooked up in Open Food Facts and a barcode database to find the product's name.
LocationUsed by Apple Maps to suggest nearby stores. Only the store you pick is saved.
Package photosOnly when you choose to name an unknown product. Read, then not kept.
In the V1
Your shop, from scan
to receipt.
Features in the V1 being tested on iPhone. Public release is in preparation.
Product and shelf-price scansScan the barcode, then the shelf label. Confirm ambiguous prices, correct the result or add an item manually.
Cart, taxes and remaining budgetSet the trip budget and update prices and quantities. The running total includes an estimated tax reserve, with store-address resolution where supported and settings you can review. Your receipt confirms the actual amount paid.
Your own price historyCompare prices you recorded on previous trips and at other stores. Canadian and U.S. dollar histories stay separate.
Saved receipt photosCapture or import the receipt, read its text and keep the photo with your purchase history. Check the receipt before confirming the purchase total.
Trips and spendingReview completed trips, saved receipts and spending trends. Your running shopping total stays close at hand during the trip.
Local V1 dataThe tested V1 works without an account. Trips, receipts and preferences are stored on your iPhone; product lookups and optional services have their own data handling.
Coming next
What comes next.
One step at a time.
Planned or exploratory features, not available yet. Their order may evolve; no release dates are announced.
Fridge photo → listCreate a suggested shopping list from a photo of what is in your refrigerator.
Meals and purchasesSuggest dishes to prepare and products to buy, using what you already have.
Dietary profilesTailor suggestions to vegan, carnivore, high-protein or halal preferences, and the exclusions you choose in your profile.
Replenishment remindersUse purchase habits to suggest when a regularly bought product may need replacing.
Product originsExplore where products come from so shoppers can make choices with more context.
Coupons and specialsBring useful store promotions, coupons and specials into the shopping experience.
Products on the shelfExplore supermarket partnerships for product availability and shelf locations. These partnerships are not yet established.
Bank and card connectionsExplore linking bank accounts and payment cards, with the possibility of paying directly in the app.
The card with useful benefitsSuggest which linked card offers the most relevant benefits for the selected store.
AndroidExtend the shopping experience to Android after the iPhone release.
A gradual development plan.
First: a dependable V1Focus on UI/UX, security, data management, service connections and crash prevention before adding more features.
Then: shopping suggestionsDevelop fridge-photo lists, meal suggestions and dietary preferences in stages.
Next: reminders and product informationExplore purchase-habit reminders, product origins, coupons and specials.
Later: connected shoppingPursue store partnerships, shelf availability, bank/card connections and payments only as the required partnerships and services are ready.
Proposed plans
The essentials.
Then more.
We are preparing several plan levels. Names, included features and pricing remain to be confirmed.
Core · V1 foundationProduct and shelf-price scanning, cart and estimated budget, saved receipts and personal price history.
Plus · Planned conceptFridge-photo shopping lists, meal and dietary-profile suggestions, and replenishment reminders.
Premium · Exploratory conceptCoupons and store specials, product-origin information and store/payment connections, subject to partnerships.
Pricing for each plan is to be confirmed. Plus and Premium describe possible development paths; no subscriptions are sold on this site.
Pre-seed round
CA$500K.
We are raising CA$500K in pre-seed funding for 18 months: strengthen the V1, prepare launch and develop the next stages gradually.
The needA shelf price needs context: what you paid before, what is in the cart and how much is left in your budget.
The productA native iOS V1 combining product scans, estimated shopping budgets, receipts and personal price history, currently being tested and prepared for release.
The modelA proposed tiered offering, with paid packages for future shopping intelligence and connected services. Prices and final packages remain to be confirmed.
Funding prioritiesProduct quality, security and data handling, launch preparation, validation of the plans and gradual development. Budget allocations and investment terms will be discussed with investors.
Strago is almost ready.
We're testing it in real grocery stores before release. Leave us a note and we'll tell you when it launches on iPhone, and when Android follows.